Matomo: Keep Your Website Data Truly Your Own
What is Matomo?
Matomo (formerly known as Piwik) is a leading open-source analytics platform that allows you to easily gather the information you want from your visitors.
For example, you can see where your website visitors come from, which pages they are viewing, which links they clicked, and various other useful information.
Core Analytics Features
- Real-time Visitor Tracking: See how many people are currently browsing your website.
- Page View Statistics: Instantly see which pages are the most popular.
- Visitor Source Analysis: Identify where your traffic originates from—search engines, social media, or direct visits.
- Device & Browser Statistics: See what devices and browsers your users are using to access your site.
https://appstore.lazycat.cloud/#/shop/detail/com.luck.lazycat.matomo
How to Use
After the application is installed, open the guide interface and follow the wizard.
System Check, click Next.
Database Setup.
Creating Tables.
Create Super User.
Set up a website, enter your domain name.
Get your Tracking Code.
The installation is successful at this point, click Continue.
Log in with the user you just created.
Enter the main dashboard.
Paste the generated JavaScript code into the pages of your website.
Wait for a while, and the data will refresh. You can see more features on the left side.
Matomo has many practical plugins:
- Heatmaps & Session Recordings: See how users interact with your website.
- A/B Testing: Test the performance of different page versions.
- Form Analytics: Analyze form completion rates.
- Custom Reports: Create personalized reports.
Summary
Matomo is an excellent alternative to Google Analytics. If you care about data privacy and want more control, then Matomo is definitely worth trying. Since its launch in 2007, it has remained one of the most popular open-source analytics tools.
Most importantly, the self-hosted version is always free, which is very friendly for individual users and small businesses.